Privacy Policy

Effective as of August 15, 2018.

We are mindful of the confidential and personal nature of the private information you are disclosing to us. Our privacy policy describes how PositiveIQ collects and processes your personal information. PositiveIQ values your trust, and to earn your trust we present this policy in language that is clear and concise. The privacy practices described in this privacy policy apply to all the products and services offered on our digital media platforms (e.g., web, mobile, application).

The PositiveIQ digital media platforms are operated by the PositiveIQ Foundation, a not-for-profit headquartered in Sandy, Utah and founded by Gene Pranger. PositiveIQ's mission is to inspire individuals to find and sustain the genius within to make a positive contribution at home, at work, and in life. PositiveIQ is committed to answering important psychological and social questions and PositiveIQ research aims to give people a chance to share their perceptions, opinions, beliefs, and attitudes about important topics..

About This Privacy Policy

PositiveIQ respects the privacy of all its visitors and participants. This privacy policy outlines what personally identifiable information is collected, how the information is used, with whom the information may be shared, and the security procedures in place to help prevent loss, misuse, or alteration of information under our control. We reserve the right to modify this privacy policy at any time, so please review it frequently.

When a user registers for the PositivityMirror app, we may ask a few basic questions to verify demographic information (e.g., age, gender, state). We may also collect personally identifiable information (defined below) where membership registration is required. We do not sell this information to any unrelated third party, but we might disclose personal information to unrelated third parties under certain conditions such as those specifically noted below.

Digital Tracking

Although PositiveIQ takes all reasonable steps to protect the privacy of our digital media platform visitors, we cannot promise that the current limitations of our applications programming will address every browser setting or honor every personal browser preference.

Further, our digital media service providers and business partners may implement technologies that allow for the collection of personally identifiable information over time and across digital media platforms. We recommend that you review each privacy policy posted on other digital media services that you visit to better understand privacy practices on those platforms.

Non-Personal Information We Collect

Without registration, the only information we may collect is non-personal information using Cookies. In the future, PositiveIQ might also implement web beacons or similar analytics-driven technologies, but we will update this policy to reflect those changes.

As is true of most digital services, we gather certain information automatically and store it in log files. This information includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data.

Usage and Referral Information

We also reserve the right to collect usage data about you whenever you interact with our services. This may include which webpages you visit, what you click on, when you performed those actions, and so on. Additionally, like most digital services today, we keep digital log files that record data each time a device accesses our servers. The log files contain data about the nature of each access. We collect data from the device and application you use to access our services, such as your IP address, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data. We may also infer your geographic location based on your IP address. If you arrive at a PositiveIQ services from an external source (such as a link on another website or in an email), we may use this information, which does not identify individual users, to analyze trends, administer the site, track users, and gather demographic information about our user base.


The information collected by Cookies allows us to monitor how many people are using our services and determine for what purposes these actions are being taken. Cookies are also used to facilitate a user's log-in, as navigation aids, and as session timers, but not to retain personally identifiable information. Most browsers offer instructions on how to reset the browser to reject Cookies in the "Help" section of the toolbar. We do not link non-personal information from Cookies to personally identifiable information without permission, and we do not use Cookies to collect or store personally identifiable information. To learn more about Cookies, visit:

Personally Identifiable Information We Collect


To register with PositiveIQ, we require visitors to submit personally identifiable Information. This information may include name, e-mail address, as well as demographic information that our members may provide to us when they register with PositiveIQ. The personally identifiable information our users provide is kept confidential, but it will be shared in connection with our services and our trusted service providers. Visitors are responsible for ensuring the accuracy of the personally identifiable information they submit to PositiveIQ. We use the personally identifiable information to gather opinions on important topics, answer questions, send communications about service maintenance and updates, place users in the correct regional area, and inform users of significant changes to this privacy policy.

E-mails You Send to PositiveIQ

This privacy policy does not protect you when you send content, business information, ideas, concepts or inventions to PositiveIQ by e-mail. If you want to keep content or business information, ideas, concepts or inventions private or proprietary, do not send them in an e-mail.


We are committed to protecting the privacy of children. PositiveIQ is a general audience service. PositiveIQ and the PositiveIQ digital platforms do not direct content toward children who are under 18 years old, and we do not knowingly collect personal information from children. If PositiveIQ or its Internet Service Providers become aware that a child has provided us with personal information without parental consent, PositiveIQ will endeavor to delete that information from our databases.

Surveys - Personally Identifiable Information

When participating in a survey, we may ask users to submit personally identifiable information. This personally identifiable information is used for research purposes only, and it is not used for sales solicitations. When surveys are conducted on behalf of our clients, individual level responses are stripped of all personally identifying information before being provided to the client; however, we may provide such information to a third-party, such as a distributor, or validator, when it is necessary to redeem a prize or reward. When a survey is sponsored by a third party, aggregate information of the survey results is reported to the sponsor. Personally identifiable information collected through surveys will be used only by PositiveIQ and its operations contractors, and will not be given or sold to a third party without the userís consent. You will never receive email from any third party because of using the PositiveIQ site, unless our services offerings require us or a third-party to send you information.

Surveys - Responses

Aside from personally identifiable information, PositiveIQ may, during interactions with users, gather other types of information ("Operating Information"). PositiveIQ users receive survey invitations periodically (weekly or monthly, for example) depending on stated preferences. These surveys will ask questions about opinions and attitudes toward current topics.

Disclosure of Information

Except as set forth in this privacy policy or as specifically agreed to by you, PositiveIQ will not disclose to un-related third parties any personally identifiable information collected via our services. We will only release personally identifiable or personal information to third parties: (1) to fulfill the transactions that result from your interactions with our services; (2) to comply with valid legal requirements such as a law, regulation, search warrant, subpoena or court order; (3) to reduce fraud or criminal activity; (4) to protect the legal rights of PositiveIQ, our customers, our services, or the users of our services; (5) to allow a purchaser of a PositiveIQ division, or PositiveIQ as a whole, to continue using your information to serve you or as otherwise permitted by this privacy policy; or (6) in special cases, such as a physical threat to you or others. If we are legally compelled to disclose personally identifiable or personal information to a third party, we will attempt to notify you unless doing so would interfere with a law enforcement investigation or violate the law or court order. In addition, we may disclose personal information as described below.

Aggregate Data

PositiveIQ may provide aggregate information to third parties. For example, we might inform third parties regarding the number of users of our services and the activities they conduct while on our platforms. We might also inform an interested policy group that "25% of our users live on the west coast" or that "35% of our users have ever completed more than one assessment on," for example. Depending on the circumstances, we may or may not charge third parties for this aggregate information. We require parties, with whom we share aggregate information to agree that they will not attempt to re-identify, re-associate, de-aggregate or make this information personally identifiable, for example, by combining it with other databases.

Disclosure to PositiveIQ Operations and Maintenance Contractors

PositiveIQ operations and maintenance contractors sometimes have limited access to personally identifiable information while providing products or services to PositiveIQ. These contractors include vendors and suppliers that provide us with technology, services, or external data or other content. Access to personally identifiable information by these contractors is limited to the information reasonably necessary for the contractor to provide its services to PositiveIQ. We also contractually require that our operations and maintenance contractors: 1) protect the privacy of personally identifiable information consistent with this privacy policy; and 2) not use or disclose personally identifiable information for any purpose other than providing us with products and services.

Data Security and Responsibility

Your personal information, demographic information, and operating information will generally be stored in our PositiveIQ databases, which are located in the United States. PositiveIQ requires all employees to abide by our privacy policy, our ethical agreement, and be subject to disciplinary action if they violate it. PositiveIQ also backs up our systems to protect the integrity of the personally identifiable and personal information we collect.

Despite our efforts to protect the personally identifiable information and personal information of our users, digital services are always subject to inherent risks that an unauthorized third party may find a way around our security controls or that transmissions of information over the Internet will be intercepted. PositiveIQ cannot promise, and you should not expect, that your personal information, other information that you submit or upload to digital services, personal searches, and other communications will always be impenetrable from attacks by cyber criminals. You should take care with regard to how you handle and disclose your personal information or any username or password that you are required to use to access PositiveIQ services.

We may offer services that include features that enable you to share certain types of personal information, for example, your user identification; with a third party. That information may be publicly posted on that third party's service or application. Using this type of functionality typically requires you to login to your account via our site or on the third-party service. PositiveIQ does not control any of these third-party web services or any of their content. You expressly acknowledge and agree that PositiveIQ is in no way responsible or liable for any such third-party services or features.

California Privacy Rights

PositiveIQ will not share any personal information about you with outside third-parties for their direct marketing purposes to the extent prohibited by California law, unless you agree otherwise as authorized by your prior written consent.

California residents have the right to request information from PositiveIQ regarding the manner that we may share personal information with affiliated companies and third parties for their direct marketing purposes. To find out what and how we share such information, you may send us an e-mail request at

International Users

For those users who reside outside of the United States, we advise you that your personal information may, at times, be accessible by individuals who are located worldwide including in countries that do not provide the same level of data protection as in your country. By providing us with your personal information, you consent to our use of it in accordance with this privacy policy, including the transfer of your personal information across international boundaries.

General Information and Privacy Support Contact

PositiveIQ may update this privacy policy from time to time, and you should take the time to review it each time that you use the service. PositiveIQ is committed to protecting your personal privacy. If you have questions or comments about our efforts to protect your personal privacy, or if you require additional information about PositiveIQ's privacy commitment, please contact us at

The opinions and views expressed at or through our digital platforms are the opinions of the designated authors and do not reflect the opinions or views of PositiveIQ, clients of PositiveIQ, or of any other individual. PositiveIQ requests that you not use any of the information on our platforms, including without limitation, the e-mail addresses and screen names that are posted here, to transmit, distribute or facilitate the distribution of unsolicited bulk e-mail or other advertisements to PositiveIQ or any of its clients or digital users, and any such use of the information on this platform is a violation of the terms of use of this platform. This platform, the brand name “PositiveIQ” and the logos used here are the property of Gene Pranger and are protected by the intellectual property laws of the United States.

Assessments and surveys conducted with PositiveIQ will be for research purposes only. We value your input and sincerely hope that you will help us spread positive thinking and improve our programs by participating in our research opportunities!